Search Engine Optimization by exceltours.com

Often confused with search engines, directories are completely different. Unlike search engines, directories use "human indexing;" people review and index links. Directories have rigid guidelines that sites must meet before being added to their index. Therefore, they have a smaller, but cleaner index.Yahoo!, LookSmart, MSN, Go and others are directories. Factors that influence search engine rankings are irrelevant to directory rankings. Since people review sites, more attention is placed on the quality of a site: its functionality, content and design. Directories strive to categorize sites accurately and often correct categories suggested by a site's webmaster.

Search Engine Specific Optimization - Google aims to provide an easy, honest and objective way to find high-quality websites. Arguably the most difficult search engine to optimize, Google delivers more traffic, targeted customers and sales dollars than Yahoo! or MSN. The payoff is well worth the price and commitment. Google's PageRank is one of the most powerful tools used to measure the strength of a website.

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